Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBMKG409 Mapping and Delivery Guide
Design direct response offers

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency BSBMKG409 - Design direct response offers
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to design, implement and evaluate direct response offers which match organisational business and marketing objectives and resolve marketing problems.It applies to individuals working in a marketing assistant or account manager role who are required to design direct marketing offers for products or services. Such individuals may work in small, medium or large enterprises across a variety of industries; they usually work with a team and customers to design offers.Direct response offers include payment related promises such as offers in relation to exchanging goods and services for money; terms of payment; performance and quality guarantees; delivery method; and time, place and method of order placement. Offers may also be made that do not involve payment matters, such as the offer of a free brochure or catalogue in return for providing a name and address.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Design offer components
  • Determine what will be supplied in direct response offer in conjunction with team members
  • Determine what respondent must supply or do in response to offer
  • Select and document appropriate types of offer to be made to customers
       
Element: Test direct response offers
  • Provide customers with a range of direct response offer options
  • Provide vehicles for customers to provide feedback on direct response offer options
  • Analyse customer responses to test offers and follow up if appropriate
  • Modify products or services being offered based on provided customer feedback
  • Ensure offer option selected matches organisational marketing objectives and solves marketing problems
  • Match supporting material requirements to type of direct marketing sale
       
Element: Select offer pricing structure
  • Evaluate factors affecting pricing to determine normal or average selling price of offer
  • Determine shortterm pricing strategies
  • Select payment term options
       
Element: Determine and design required customer service levels
  • Design process ensuring accepted offers are fulfilled promptly
  • Develop procedures to ensure prompt answers to queries and complaints regarding product or service
  • Ensure access to instant, accurate information on status of delivery of products or services and customer accounts, including afterhours, to provide enhanced customer service
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Design offer components

1.1 Determine what will be supplied in direct response offer in conjunction with team members

1.2 Determine what respondent must supply or do in response to offer

1.3 Select and document appropriate types of offer to be made to customers

2. Test direct response offers

2.1 Provide customers with a range of direct response offer options

2.2 Provide vehicles for customers to provide feedback on direct response offer options

2.3 Analyse customer responses to test offers and follow up if appropriate

2.4 Modify products or services being offered based on provided customer feedback

2.5 Ensure offer option selected matches organisational marketing objectives and solves marketing problems

2.6 Match supporting material requirements to type of direct marketing sale

3. Select offer pricing structure

3.1 Evaluate factors affecting pricing to determine normal or average selling price of offer

3.2 Determine shortterm pricing strategies

3.3 Select payment term options

4. Determine and design required customer service levels

4.1 Design process ensuring accepted offers are fulfilled promptly

4.2 Develop procedures to ensure prompt answers to queries and complaints regarding product or service

4.3 Ensure access to instant, accurate information on status of delivery of products or services and customer accounts, including afterhours, to provide enhanced customer service

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Design offer components

1.1 Determine what will be supplied in direct response offer in conjunction with team members

1.2 Determine what respondent must supply or do in response to offer

1.3 Select and document appropriate types of offer to be made to customers

2. Test direct response offers

2.1 Provide customers with a range of direct response offer options

2.2 Provide vehicles for customers to provide feedback on direct response offer options

2.3 Analyse customer responses to test offers and follow up if appropriate

2.4 Modify products or services being offered based on provided customer feedback

2.5 Ensure offer option selected matches organisational marketing objectives and solves marketing problems

2.6 Match supporting material requirements to type of direct marketing sale

3. Select offer pricing structure

3.1 Evaluate factors affecting pricing to determine normal or average selling price of offer

3.2 Determine shortterm pricing strategies

3.3 Select payment term options

4. Determine and design required customer service levels

4.1 Design process ensuring accepted offers are fulfilled promptly

4.2 Develop procedures to ensure prompt answers to queries and complaints regarding product or service

4.3 Ensure access to instant, accurate information on status of delivery of products or services and customer accounts, including afterhours, to provide enhanced customer service

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Determine what will be supplied in direct response offer in conjunction with team members 
Determine what respondent must supply or do in response to offer 
Select and document appropriate types of offer to be made to customers 
Provide customers with a range of direct response offer options 
Provide vehicles for customers to provide feedback on direct response offer options 
Analyse customer responses to test offers and follow up if appropriate 
Modify products or services being offered based on provided customer feedback 
Ensure offer option selected matches organisational marketing objectives and solves marketing problems 
Match supporting material requirements to type of direct marketing sale 
Evaluate factors affecting pricing to determine normal or average selling price of offer 
Determine shortterm pricing strategies 
Select payment term options 
Design process ensuring accepted offers are fulfilled promptly 
Develop procedures to ensure prompt answers to queries and complaints regarding product or service 
Ensure access to instant, accurate information on status of delivery of products or services and customer accounts, including afterhours, to provide enhanced customer service 

Forms

Assessment Cover Sheet

BSBMKG409 - Design direct response offers
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBMKG409 - Design direct response offers

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: